Coaching for Performance with Safety
By Sir John Whitmore on 17 August 2010
The primary objective of coaching is to raise the awareness (of self and others) and the responsibility (for self and others) of the recipient. Awareness increases the quality and quantity of the immediate input received in any activity and thereby delivers greater clarity about the action and the associated emotional reaction. These two sources of information enable the person to manage his or her responses more appropriately and effectively.


